March 19, 2008

League of Bust!

I honestly thought the days of poorly rendered video were done. I really thought everyone "got it" when it came to video on the web. I really believed that there was a general consensus that when it came to big brands that video needed to be as good as images and copy... i was wrong.

Gatorade put out this new site that is absolutely horrible. The entire execution is bad, everything from the video to the animation to the speed and the navigation and even the text sucks.

Check out this site as an example of what NOT TO DO! If your site looks anything like this one, then redo it now!

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