September 5, 2008
Well the first spot came out and sorry folks but the "future" paired with Jerry Seinfeld (washed up comedian) and Bill Gates (washed up monopolist) isn't "delicious" and this spot sunk within the very first sight of Jerry eating one of those nauseating mall sticks called Churros.
Did Crispin really think that inserting Bill Gates into the random musings of Jerry's world and make him one of the Seinfeld "friends" will make him more endearing and sell more software?
Bill Gates cannot be softened, the man abused his power and is now trying to cozy up to sell more broken operating systems by hanging out with Jerry?
I'm sure tons of research went into this, or maybe not, but this campaign is so flawed.
Nothing can save this sinking ship, not even Jerry.