February 11, 2009
There has always been a certain charm for what I like to call "out of town" agencies that come off very endearing and more human than the traditional Madison Ave agencies that have been walking the earth forever.
McKinney is one of those special agencies that has always impressed me with its metropolitan thinking and southern charm.
Memorable campaigns such as the sensual and sexy LetsHaveText.com and the Oasys Mobile Booty Call. Nike work such as "Beat The BS" and the NASDAQ "Listed" campaigns have all left memorable impressions on me as very forward thinking, creative and breakthrough.
Now that charming southern agency based in Durham, NC has done it again with a new website that has the entire industry buzzing.
Today was the launch of a new website McKinney.com
The site features a design infused with the tag line "Time For A New Conversation". Users are introduced to a breathtaking 3D, text based interface that has the familiarity of a search engine and the robustness of cutting edge technology.
A spacial design that is both simple and endless as information is driven to us in "players" that house nice small chunks of content that is both enjoyable to read and easy to digest.
I would have liked to have seen actual pcitures in their news section rather than repeating gray boxes and I found the bottom navigation a bit underwhelming compared to the way the rest of the site was treated. But overall its a really impressive site.
The search box is very fun to play with and seems to be quite intelligent when answering odd questions, like it almost really knows what it is I am asking it.
The overall animation and responsiveness is fluid and not typical for an agency website.
McKinney.com is bold and refreshing and it makes a huge statement to the clients that it services. By positioning itself with a site like this it is sending a message to the world that it has embraced digital as its own medium and that it is committed to staying on the cutting edge of technology and interactive design
McKinny.com now joins and exclusive pack of agency websites (BBH, Publicis & Hal Riney) that dare to break tradition and face towards the future where digital is waiting to be met.