May 15, 2008
Warner Brothers clearly doesn't "get" the web. They clearly dont know what kind of gold mine they are sitting on and they clearly have no clue how to create an companion site for a movie that is literally BEGGING to be one of the most kick ass sites out there. They also clearly didn't realize that they already had assets to make this site one that would raise the bar instantly and make us all scratch our heads...
I saw Speed Racer last night, it was pure eye candy, a designers dream, I was like a kid in a candy store full of visual effects, the whole genre to me was so internet inspired in terms of its visual aesthetic and the studio could have easily taken this online into a companion site that would have blown its audiences away.
I went to the website when I got home, thinking someone like Big Spaceship or RED Interactive may have gotten their hands on the unbelievable assets from the movie, that maybe once I got there i would have been equally blown away with a plethora of more eye candy that I would be able to trip out on my computer screen.
WTF!!! Where was it? The site featured a game that was the equivalent to stepping into a steaming pile of shit on a hot summer day wearing a brand new pair of white air force ones.
Not one single piece of footage was re-purposed for the web and no effort whatsoever was put into any type of website that would solidify the audience that went out and loved this movie.
IT HAS JOHN GOODMAN!! That alone makes it great! The effects were butter! They were so colorful, so fresh and so playful that I was shocked that nothing else was done with them.
Warner Bros, if your reading this, THE NEW TREND IS TO RE-PURPOSE ALREADY EXISTING ASSETS TO CREATE AMAZING ONLINE COMPANION SITES!!!
Sorry but you guys really missed th boat on this one. The company I am with Freedom + Partners would have eaten this site alive if we were let loose in the footage room of this flick.
Why studios get it? Why? Its not complex, its screaming loudly! MAKE ME INTO A WEBSITE DESTINATION!! TO ENHANCE THE VALUE AND EXTEND THE EXPERIENCE OF THE FILM!