April 20, 2006
Recently I have been noticing a bit of a disconnect between agencies and interactive partners. Not understanding fully what is involved in creating an interactive module, or mini site can create havoc on a schedule. Small things like files sizes in FLASH and backend integrations can be easily overlooked by an agency producer and can result in them over promising on delivery dates. Unlike print, or traditional websites there cant be pushing and pulling on a schedule once set in place, especially when jobs are bid on a time and resource basis, making sure agencies understand what is involved in the job of the interactive producer and I admit that I have stumbled in that area a few times because I assaumed that the agency knew what was up. With that said, you fall, you get up and you move on, hopefully within the next few years there will be a merging of expierience and we can once again live in contractual and scheduled harmony with one another!