December 16, 2008
HAPPY BIRTHDAY BARBARIAN GROUP!
You guys are the leaders of the pack and a true example of success. Our industry is so convoluted in terms of proper definition and roles but you guys embody what this industry is all about.
The perfect hybrid between ad agency and digital shop, creative genius and technological minds, social visionaries and digital dynamos!
TBG is all of that and then some.
TBG has redefined what advertising is all about. You have helped reshape communications for the new digital age and has helped all of us achieve what we all are so passionate about.
A Barbarian is a pejorative term for an uncivilized person, either in a general reference to a member of a nation or ethnos, typically a tribal society as seen by an urban civilization either viewed as inferior, or admired as a noble savage.
In idiomatic or figurative usage, a "barbarian" may also be an individual reference to a brutal, cruel, warlike, insensitive person.
Take all of those attributes and focus them towards the absolute positive and passion for everything digital and what your left with is the ideal "noble savage" for the industry.
What better way to celebrate than to be named Creativity's Digital Company of The Year!